Cnbc the business of online dating
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.
Online dating sites advertise groundbreaking technology and sophisticated formulas and state-of-the-art programming to help you find your true soul mate. Though the technology found its own match with the rise of the Internet, the idea has been around for half a century.
In 1965, a pair of University of Michigan undergrads found each other with the help of a primitive computer dating program.
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network.
By the winter of 1990, CNBC was only in 17 million homes – less than half of FNN's potential reach – despite having the muscle of NBC standing behind it.
It was also the start of an industry designed to exploit a market: millions of singles eager – or desperate – to find a match. With some 1,500 sites claiming they can match your personality type, your genes – even your facial structure - to potential mates, no company touts a “formula for success” as much as e Harmony, which owns 15 percent of the market. “We’ve always focused on long-term relationships,” he said. But really, when it comes down to it, our desire to find someone to connect with, to find a long-term relationship is a very deep part of our psyche.” Long before the conversation turns to matrimony, finding your online match takes commitment.
The rise in online dating has also revived the old-world industry of personal matchmakers who believe even the best computer equation can't outmatch human intuition.Sites like e Harmony—the second largest online dating website in the U. "There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.After initially signing a letter of intent to acquire Tempo, On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel.NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.